Modular Vehicle Wraps Vs Traditional Vehicle Wraps

Explaining modular vehicle wraps

Traditional vs. Modular, Which Is Better?

Are you looking to make your commercial vehicle a mobile billboard for your brand? Commercial vehicle wraps are a popular way to increase brand visibility and reach potential customers. But with two primary types to choose from—traditional and modular—how do you decide which is right for your business? Let’s break down the key differences and help you make an informed decision.

Why Vehicle Branding Matters!

The global vehicle wrap market was valued at $7 billion in 2023 and is projected to reach $40 billion by 2033, growing at a CAGR of 19.4%. With such rapid growth, investing in vehicle graphics will be a surefire way to further your brand visibility.

With bold film colours and custom designs, investing in a bold, memorable van wrap or van graphics can be a key way to resonate with new and potential customers and help you to stand out from the crowd.

High Visibility

A single vehicle wrap can generate 30,000 to 70,000 impressions per day.

High Recall

Studies show a 98% recall rate for advertising seen on vehicle wraps.

Increased Name Recognition

Fleet vehicle advertising can increase name recognition 15 times more than other advertising media.

Mobile Marketing

Wraps provide continuous, 24/7 advertising as the vehicle travels, unlike static ads.

Pros, Cons & Cost

Traditional Wraps

Benefits Of Traditional Wraps

Maximum Brand Visibility: Full wraps offer the largest space to advertise your business so that your brand gets noticed, wherever you are on the road.
A Professional Finish: A well-designed wrap can transform the credibility of your business, boosting your professional reputation.
Vehicle Protection: A full van wrap can protect the original paint from UV rays, scratches, wear and tear and minor dents. When removed professionally, they also will not leave a permanent mark or residue.

Who Are They Best For?

What Is The Price?

TYPICALLY £2,000 - £5,000

Modular Wraps

Benefits Of Modular Wraps

Who Are They Best For?

What Is The Price?

TYPICALLY £999 - £2,000

Why Choose Modular Wraps Over Traditional Wraps?

In this guide, we’ll show you how our modular wraps are 50% cheaper and 75% faster to install compared to traditional wraps, providing a smarter, more cost-effective solution. Click through the sections as we walk you through the process of our modular vehicle wraps.

Less Waste, More Impact

Traditional full-vehicle wraps are typically removed all at once, creating a significant amount of waste. Also, with our modular wraps, only the sections that need to be updated or replaced are swapped out. This minimises material waste and reduces the frequency of full wrap replacements, leading to fewer resources used and less waste generated.

Sustainably Sourced Materials

We use high-quality and more environmentally responsible materials than standard wrap materials. Also, our wraps are easier to remove and recycle, and our commitment to sustainability extends through our production processes, which prioritize minimizing energy consumption and waste.

Lower Energy Consumption in Production

The modular design of our wraps reduces the amount of material used and optimises production processes. Also, instead of producing large quantities of single-use vinyl for full wraps, we focus on manufacturing smaller, customisable sections. This results in a more efficient energy use during production, as less material is processed and fewer resources are consumed. By choosing modular wraps, you’re supporting a more energy-efficient production model that minimizes environmental impact.

Flexibility for Future Updates

With traditional vehicle wraps, changing your design often requires a complete rewrap, resulting in unnecessary waste. Also, modular wraps allow for quick and easy updates to specific sections of your vehicle without redoing the entire wrap. Whether changing a logo, updating a phone number, or tweaking a design, modular wraps offer flexibility that reduces waste and ensures your branding stays fresh and relevant with minimal environmental impact.

One Wrap, One Tree!

Vehicle wrapping with purpose. For every wrap, we’ll plant a tree. It’s our way of giving back to the environment and contributing to a healthier, greener planet. Also, the trees planted help absorb carbon dioxide, restore ecosystems, and support biodiversity. In addition, by choosing Modular Wrap Co, you’re making a sustainable choice for your vehicle’s branding or customisation. Finally, join us in the fight against climate change. We aim to create a circular economy where every product and service we provide contributes to the long-term health of the environment. Also, our commitment to planting trees with every modular wrap installed is just one way we ensure sustainability is at the core of our business.

Ready To Transform Your Vehicle Or Fleet?

Get in touch with our expert team today, and let’s turn your vision into reality with a customised, professional solution.